Euromonitor Reveals Top 15 Most Attractive Markets for Legal Cannabis

CHICAGO–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#canadalt;/agt;–Global market research company Euromonitor International identifies the
top 15 countries with the most market potential for legal cannabis in a new
white paper
, “The Cannabis Index: Where Will Legalisation Move

North America dominates the US$166 billion legal cannabis opportunity,
according to Euromonitor International. Canada takes the top spot on the
Euromonitor Cannabis Legalisation Index followed by the U.S., Italy,
Uruguay and Germany, respectively.

  1. Canada sets the pace with the adoption of legal cannabis in
    2018 and will continue to play an influential role in the global
    industry through its corporations and regulatory framework.
  2. U.S. presents substantial opportunity with a large existing
    consumer base, strong alcohol and tobacco consumption and significant
    disposable income, but fragmented regulation illustrates the near-term
    issue for investment.
  3. Italy is expanding medical cannabis production and eligible
    conditions. The high recreational use of illegal cannabis and legal
    low-THC products make the country an attractive market for legal
  4. Uruguay pioneered cannabis legalisation in 2013. The country
    could be an influential exporter of leaf and extract and serve as a
    regulatory model for other markets.
  5. Germany has the attributes to become a compelling market with
    substantial tobacco and alcohol consumption alongside a growing
    percentage of the population using cannabis.

“A key question for the industry is which models new countries will
adopt for cannabis legalisation,” states Shane MacGuill, head of tobacco
at Euromonitor International. “Geography, attitude toward adjacent
products like tobacco and alcohol and level of government involvement in
the economy are three factors that will impact future regulatory

The new Euromonitor Cannabis Legalisation Index ranks 100 countries on
market potential for legal cannabis, using three indicators to score
attractiveness: legal status, socio-demographics and current consumption
of tobacco, alcohol and cannabis.

Download Euromonitor International’s white paper, “The
Cannabis Index: Where Will Legalisation Move Next?
”, to discover the
top 15 countries and forces shaping cannabis regulation.


is the world’s leading provider for global business
intelligence and strategic market analysis. We have more than 40 years
of experience publishing international market reports, business
reference books and online databases on consumer markets.


Marissa Bosler
Senior Communications Executive – Euromonitor
Tel: +1 (312) 988 1115

error: Content is protected !!