Second Spectrum and L.A. Clippers Select AWS as Official Cloud and Machine Learning Provider of Clippers CourtVision

Sports software engineering leader and National Basketball
Association (NBA) team grow relationship with AWS, maximizing its
services to bring fans deeper into the game

SEATTLE & LOS ANGELES–(BUSINESS WIRE)–Today, Amazon Web Services, Inc. (AWS), an company (NASDAQ:
AMZN), announced that AWS is now the primary cloud computing, machine
learning, and artificial intelligence provider of Clippers CourtVision,
the live, augmented game-watching platform created by the Los Angeles
(L.A.) Clippers and Second Spectrum, the official video tracking
technology provider for the NBA. The Clippers and Second Spectrum will
use AWS machine learning and data analytics services to advance game
analyses and drive new experiences for Clippers CourtVision, which
launched to great acclaim at the start of the 2018-19 basketball season
and has been billed by experts as the future of sports viewing. In
addition, Clippers CourtVision will test Amazon SageMaker to build,
train, and deploy machine learning-driven stats which will appear on
live broadcasts and on-demand NBA game videos.

Second Spectrum uses cameras in all 29 NBA arenas to collect 3D spatial
data including ball and player locations and movements, which is stored
and analyzed on AWS in real time. With help from AWS’s broad range of
services, Second Spectrum uses that data to generate augmented graphical
overlays on Clippers broadcasts in real time, offering users an array of
content options and Clippers CourtVision Modes with features ranging
from live layouts of basketball plays, to the frame-by-frame probability
of a shot going in, to a suite of graphics that animate based on
conditions both simple and complex, giving fans a deeper understanding
of and interaction with the game as the action unfurls on the court.
Clippers CourtVision uses AWS Elemental Media Services to deliver the
live game-watching experience.

“Innovation only happens when big vision is integrated with
technological capabilities to bring that vision to life. Our goal in
launching Clippers CourtVision with Second Spectrum was to evolve the
sports broadcasting experience. That goal has been realized in large
part due to a collaborative approach to computing solutions built
utilizing AWS,” said Clippers Chief Global Partnerships Officer Scott
Sonnenberg. “Using AWS, Second Spectrum is optimizing the speed and
capabilities of Clippers CourtVision’s technology. Ultimately, we
believe this technology powered by AWS will drive a revolution in the
broadcast experience that translates Second Spectrum’s cutting edge
machine learning and augmented reality to all sports, so that fans can
watch their game, their way.”

“The combination of cloud computing and machine learning has the
potential to fundamentally redefine how fans experience the sports they
love,” said Mike Clayville, Vice President, Worldwide Commercial Sales
at AWS. “With AWS, Second Spectrum and the L.A. Clippers leverage
Amazon’s 20 years of experience in machine learning and AWS’s
comprehensive suite of cloud services to provide fans with a deeper
understanding of the action on the court. We look forward to working
closely with both organizations as they invent new ways for fans to
enjoy the game of basketball.”

“AWS makes it easy to build innovative products and quickly get those
products to market,” said Rajiv Maheswaran, CEO of Second Spectrum. “The
breadth and depth of AWS services and their pace of innovation for new
capabilities have allowed us to consistently improve the quality and
speed of the Clippers CourtVision product and we are looking forward to
deepening this relationship to drive even more powerful results for
sports fans.”

The Clippers CourtVision digital viewing experience, now ‘powered by
Amazon Web Services,’ is available to FOX Sports Prime Ticket
subscribers via the FOX Sports mobile application as well as in a
limited Beta release, which has additional customization features that
include the choice of seven different camera angles and three different
audio experiences, including the sneaker squeaks of in-arena sound. For
more information about Clippers CourtVision, visit

About Second Spectrum

Second Spectrum is the world leader in building machines that understand
sports. As the Official Tracking and Analytics Provider of the NBA and
partner of professional and college teams around the world, Second
Spectrum creates tools that help teams save time and discover new
insights by making data and video easily accessible and actionable.
Second Spectrum’s media products help content owners and distributors
automatically create augmented video and interactive, personalized, OTT
experiences. Founded in 2013, the company works with clients around the
globe from its five offices in Los Angeles, New York, Lausanne,
Manchester, and Shanghai. For more information, visit

About the L.A. Clippers

Led by Chairman Steve Ballmer, the L.A. Clippers in 2018-19 are
competing in the franchise’s 49th season and 35th in Los Angeles. They
recently extended a franchise record, completing their seventh
consecutive winning season in 2017-18. The team has logged the NBA’s 5th-best
record over the course of head coach Doc Rivers’ five-year tenure. The
Clippers are committed to the city of Los Angeles and through the L.A.
Clippers Foundation, provide resources and opportunities that make a
positive difference toward leveling the playing field for youth in
Southern California. Visit the Clippers online at
or follow them on social media @LAClippers.

About Amazon Web Services

For almost 13 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over 165
fully featured services for compute, storage, databases, networking,
analytics, robotics, machine learning and artificial intelligence
(AI), Internet of Things (IoT), mobile, security, hybrid, virtual and
augmented reality (VR and AR), media, and application development,
deployment, and management from 60 Availability Zones (AZs) within 20
geographic regions, spanning the U.S., Australia, Brazil, Canada, China,
France, Germany, India, Ireland, Japan, Korea, Singapore, Sweden, and
the UK. Millions of customers including the fastest-growing startups,
largest enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn more
about AWS, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit
and follow @AmazonNews.

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